Permission (Not) Granted: What to Avoid When Sending Cold Emails

Kristyna Zapletal
4 min readJul 12, 2021

There is only so much time in a person’s day. And there’s only a limited amount of time allocated to each person on this planet. That’s why the only reason why most people would use a portion of it on reading an email from somebody they have never had any prior contact with is if there’s something in it for them:

  • a promise of substantial value (e.g., a

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